Bulletin revival hope

April 26, 2008, 10:15am,  149 views

The Australian reports that London-based funds manager Peter Hall is considering buying The Bulletin masthead.

Hall says he is carrying out due diligence to see if he can build an economic model that might work, but concedes it’s looking a “bit iffy”.

Frankly, I can’t see anyone making a commercial success of The Bulletin.

Hall muses about turning it into a weekly magazine of comment and analysis. “It is part of a country having a conversation with itself,” he says.

The internet has taken over this ground well and truly. It’s hard to see the proposed model building sufficient circulation to attract any advertiser interest.