Age discounting over the top

Posted by Michael on February 21, 2009, 5:04pm, 164 views

VexNews delivers some interesting information on marketing ploys at The Age to boost/fudge ailing circulation figures.

Members of various football clubs are being offered a year’s home delivery of Monday, Friday, Saturday and Sunday issues for just $25, of which $15 will be donated to the club.

That’s $10 a year for papers with a cover price value of $384.80!

This is clearly a corruption of audit circulation rules, which require sales to be “paid” in some form.

Thursday’s edition of The Age, with its popular Green Guide lift-out, is not included in the deal.

Age deal

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