What happened to brand Liberal?

Posted by on November 2, 2007, 5:57pm, 299 views

There are suggestions the Liberal Party brand is on the nose across Australia. Candidate marketing is unusually focused on the candidates themselves in electorates held by sitting members.

I received a letter from my Liberal MHR this week which made no mention of his party affiliation. The letter came on generic letterhead bearing the Australian Coat of Arms with an attractive ochre-colored sidebar and a picture of the MP.

That’s probably a smart move in Western Australia where the state party has tarnished the Liberals’ reputation, not to mention the poor poll results federally.

These articles might be of interest:

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