NZ cougar ad really purrs

Posted by Michael on January 24, 2010, 7:43pm, 104 views,  Leave a comment

The controversy over the Air New Zealand cougar commercial is a marketer’s dream. Read more

Advertising market declines

Posted by Michael on March 7, 2009, 4:09pm, 130 views,  Leave a comment

According to The Australian, media analyst Finola Burke has forecast tough conditions for advertising sales until at least 2012. Read more

Sun smart cash bid a bit rich

Posted by Michael on February 22, 2009, 4:18pm, 143 views,  Leave a comment

There is some flawed logic in media reports of the Deakin University study that skin cancer rates will increase if the government doesn’t maintain funding for “sun smart” campaigns. Read more